Confidential Proposal — Marcus Bennett

TURNKEY
PODCAST
PRODUCTION

Authority + Pipeline Engine for Marcus Bennett's Commercial Insurance & Risk Management Firm

2-Week Launch 4 Episodes / Month $5,700 / mo 192+ Reels / Year

View Proposal → See Investment

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Episodes / Month

Episodes Year 1

192+

Social Reels

$5,700

Monthly Investment

Days to Launch

Platforms

72hr

Reel Delivery

Sessions / Month

Episodes / Month

Episodes Year 1

192+

Social Reels

$5,700

Monthly Investment

Days to Launch

Platforms

72hr

Reel Delivery

Sessions / Month

Current State

WHERE YOU
STAND TODAY

Your Strengths

Strong brand identity — logo, colors, fonts, style guide

Established website and digital presence

Clear host + co-host structure defined

Defined target audience: construction, logistics, healthcare

Budget approved — $8–12K / month

Gaps to Bridge

No production workflow or system in place

YouTube channel underutilized

No podcast hosting setup configured

Time & coordination bottleneck for internal team

No organized asset library for the sales team

The PSP Methodology

PLAN. DEVELOP.
EXECUTE.

Phase One

PLAN

Week 1 — by March 11

Show format & structure locked
Content pillars defined
Episode template created
Guest strategy & booking calendar
Distribution channels configured
Asset delivery system designed

Phase Two

DEVELOP

Weeks 2–3 — by March 25

First recording session — 2 episodes
Full post-production pipeline
4 reels per episode delivered
Thumbnail creation
Organized asset folder structure
Sales team library set up

Phase Three

EXECUTE

Week 4+ — Launch March 28

Batch recording: 2 sessions/month
Weekly publishing cadence begins
Monthly performance reporting
Continuous clip optimization
Sales team asset updates
Audience growth tracking

What We Deliver

EVERY EPISODE.
EVERY TIME.

Full Episode Edit

Professional color grade
Audio refinement & mixing
Branded intro / outro
Lower thirds with titles
Music integration

4 Social Reels

Premium on-brand captions
Strong pacing & hierarchy
Compelling hooks
YouTube, Instagram, LinkedIn
48–72hr delivery

Distribution

YouTube episodes + Shorts
Spotify audio feed
Apple Podcasts
LinkedIn thought leadership
Website embed

Monthly Report

1-page performance summary
Top 3 clips analyzed
Platform breakdown
Topic performance data
Next month recommendations

Show Structure

REPEATABLE
EPISODE TEMPLATE

INTRO

Segment 01

Branded open — sets tone and trust

0:30

HOOK

Segment 02

Compelling question or industry stat

0:15

MAIN

Segment 03

Expert insight & deep analysis

8–12 min

CASE

Segment 04

Real-world client example or story

3–5 min

CTA

Segment 05

Clear, direct call to action

0:30

OUTRO

Segment 06

Branded close — subscribe prompt

0:15

Content Pillars

Risk Management Trends

Current industry shifts affecting clients

Industry Challenges

Construction, logistics, healthcare deep dives

Claims & Coverage

Real cases, lessons, and strategies

Client Success Stories

Social proof through narrative

Regulatory Updates

What's changing and what it means

Multi-Platform Publishing

WEEKLY
PUBLISHING SYSTEM

YouTube

Full Episodes + Shorts

Spotify

Audio Distribution

Apple

Podcast Feed

Clips + Thought Leadership

Website

Embedded + SEO

Weekly Schedule

MON

Full Episode Published

TUE

Reel #1 — YouTube Shorts

WED

Reel #2 — Instagram Reels

THU

Reel #3 — LinkedIn Clip

FRI

Reel #4 — Cross-Platform

Pricing & Packages

CLEAR.
PREDICTABLE INVESTMENT.

Per Session Rate

$2,850

per session

Filming & production
Full professional edit
4 social reels
Distribution setup

À la carte rate

12-Session — 6 Months

$5,700

per month

12 recording sessions
4 episodes per month
48 reels total
Monthly performance reports
Guest coordination included
Content strategy consultation

$34,200 total — well within your $8–12K budget

Best Value

24-Session — 12 Months

$5,700

per month

24 recording sessions
4 episodes per month
96 reels total
Monthly performance reports
Guest coordination included
Content strategy consultation

$68,400 total — maximum authority building

À La Carte Add-Ons

On-site Event Recording$1,500–$3,000 per event

Guest CoordinationIncluded in all packages

Content Strategy ConsultationIncluded in all packages

Business Outcomes

ROI YOU CAN
MEASURE.

Episodes Year 1

Social Reels Year 1

Weeks Publishing

Major Platforms

Operational

Predictable, hands-off production system

No freelancer management overhead

Consistent weekly publishing cadence

Organized asset library for sales reuse

Deliverables

24–48 published episodes in Year 1

96–192 social reels produced

Professional presence on YouTube, Spotify, Apple

Organized content library by topic

Business

Authority positioning in insurance & risk

Inbound lead generation from podcast audience

Sales enablement — reps send clips to prospects

Measurable data to optimize messaging

Project Timeline

LAUNCH IN
28 DAYS.

Mar 11

PLAN

Show format, pillars, distribution channels, asset system locked.

Mar 25

DEVELOP

First 2 episodes recorded, edited, and reels delivered.

Mar 28 🚀

LAUNCH

Weekly publishing begins. Batch recording schedule locked.

April

MONTH 2

4 episodes published. First monthly performance report.

Ongoing

EXECUTE

4 eps/month, weekly clips, continuous optimization.

Why Choose PSP

THE PSP
DIFFERENCE.

Turnkey System

You record — we handle everything else. Zero management overhead from your team.

Strategic Approach

Content pillars + show template = consistent, on-brand content that builds authority every week.

Sales Integration

Assets organized for your team's outreach — by topic, by platform, ready to send to prospects.

Premium Quality

3-camera setup, professional audio, color grade — polished, high-trust aesthetic. Not generic content.

Predictable Pricing

No surprise costs. Locked commitment, transparent investment — well within your approved budget.

Performance Focus

Monthly reporting + optimization ensures your content keeps improving and your audience keeps growing.

Fast Turnaround

2-week launch from signed agreement. 48–72 hour reel delivery after each episode approval.

Ready Now

First recording target March 18–19. Launch date March 28. Let's move.

NEXT
STEPS

Let's move fast and build your podcast engine.

Review this proposal

By March 6

Share brand assets & intake form

Within 3–5 days

Confirm recording dates

Target: March 18–19

Schedule kickoff call

This week — 30 minutes

READY TO
BUILD YOUR
ENGINE?

Your audience is out there. Your competitors aren't doing this yet. The window to establish authority in insurance & risk management podcasting is right now.

Proposal review: 2–3 days

Intake form: 3–5 days

Kickoff call: This week

First recording: March 18–19

🚀

LAUNCH: March 28

David McColgan

Sales Coordinator — Podcast Space Plus

TURNKEY PODCAST PRODUCTION

WHERE YOUSTAND TODAY

PLAN. DEVELOP.EXECUTE.

EVERY EPISODE.EVERY TIME.

REPEATABLEEPISODE TEMPLATE

WEEKLYPUBLISHING SYSTEM

CLEAR.PREDICTABLE INVESTMENT.

ROI YOU CANMEASURE.

LAUNCH IN28 DAYS.

THE PSPDIFFERENCE.

NEXTSTEPS

READY TOBUILD YOURENGINE?

TURNKEY
PODCAST
PRODUCTION

WHERE YOU
STAND TODAY

PLAN. DEVELOP.
EXECUTE.

EVERY EPISODE.
EVERY TIME.

REPEATABLE
EPISODE TEMPLATE

WEEKLY
PUBLISHING SYSTEM

CLEAR.
PREDICTABLE INVESTMENT.

ROI YOU CAN
MEASURE.

LAUNCH IN
28 DAYS.

THE PSP
DIFFERENCE.

NEXT
STEPS

READY TO
BUILD YOUR
ENGINE?